CASE STUDIES

Landmark report ‘The Golden Generation?’

The University of Manchester

The University of Manchester has been at the forefront of research to understand the implications of ageing populations and the experiences of people in later life, in order to inform policy developments at international, national and local levels.

THE BRIEF

WHAT WE DID

OUTCOME

THE BRIEF

Presenting key findings

The University wanted to present the key findings from a major five-year project into wellbeing in later life entitled FRaill (Frailty, Resilience and Inequality in Later Life) which would have strong messages, and relevance, for policymakers, activists, citizens and researchers alike. To do so it commissioned a special report which would provide an overview of the key findings and recommendations.

WHAT WE DID

Putting together editorial content

Pendrill Media was responsible for putting together all the editorial content for the publication. This initially involved reading through several research papers and then condensing the key findings from each into an effective structure and narrative that would convey the key messages from the project. We then worked closely with designers to produce this eye-catching publication.

OUTCOME

Delivering a hard-hitting report

The hard-hitting report, which showed clear evidence of large inequalities in health and wellbeing in later life, was launched at a special event at The University of Manchester which brought together leading academics, policymakers and health professionals. The report was extremely well-received by a very influential audience.

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